average click thru ratio total exposures active members
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general considerations

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The Biofeedback Network is a free banner exchange service. The main requirement is that the member's site should be biofeedback oriented or support biofeedback. 

The Biofeedback Network is a private network. All services are provided without warranty of any kind. We are not responsible for any delays in services or interruption of services due to server or software problems, however we will take efforts in resolving the arising issues as soon as possible. We may make changes to the system and will notify the members if this changes occurs. Members that violate the rules of the network may be removed from the system 

terms

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Here are some terms used in banner exchange:

Impression:
One (1) impression occurs each time a banner is displayed on a screen. Also known as a "View". 

Click (or Click through):
All banners act as a link (or "URL") to the web site of the advertisers product or service. This means that anyone viewing the banner may choose to click the banner and be taken to that web site. A "Click" occurs when a person does indeed click a banner and visit the advertisers web site.

CTR:
Click Through Rate. The ratio of "Impressions" to "Clicks" usually expressed as a percentage. eg. 1% This means that for every 100 times a banner is displayed - one person clicks on it. The industry average is under 1% and is approaching 0.5%. However, quality art with a good message on your banner, combined with relevant context with the page that the banner is displayed on, can raise this to 2% or greater. Exceptional results of over 3% can be achieved with highly targeted campaigns

general requirements

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When you submit your site to the banner exchange network, you should receive a piece of HTML code that you can place on your site. The general requirements are listed below:

• You may not modify the HTML code received.
• One Web page on which you place the code may contain only one banner type of the Biofeedback Network,  i.e. the page may contain only one vertical banner (120x600) and/or one horizontal banner (468x60).  
• The banner  cannot be larger than 30Kb.
• You can rotate several banners on one account. You can also create several account if you have more than one site and also combine than into one group for statistical purposes..
• Your banner should point to your site/web page that contain the banner code received.
• The banner code that you receive can be placed on the left or right side of the page for the vertical banner, or on the top or the bottom of the page in case of a horizontal banner. The banner placed on the bottom of the page will get the lower click-thru ratio than the banner displayed on the top of the page.

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